The Brand Logo

The name ‘The Fishball Folks’ is a friendly and approachable name to depict the people behind the brand, which is an earnest family-run business. The word ‘Folks’ connotes family and relations, and it rolls off the tongue smoothly, giving the name a sense of comfort and familiarity. The word ‘Folks’ is also a friendly form of addressing a group of people, and hence the name ‘Fishball Folks’ denotes a close relationship between the brand and its customers.

The Brand Colours

The brand colours are Auspicious Orange. Ocean Blue and Earthy Taupe. Orange is a fresh and appetising colour that’s bright and cheerful, and is often associated with a good healthy diet. Ocean blue represents the calm azure of the marine environment, and works as a great suggestion of the Yellowtail fish. Earthy Taupe as a down-to-earth, neutral tone that gives the brand a sense of heritage and tradition, and perfectly complements the Orange and Blue.