EXPERIENCE
2021—2025: Freelance Senior Designer / Art Director
Branding for SME | TBWA\Singapore - 2 months | Samsonite Singapore - 2 months |
Publicis Groupe - 3 years 3 months:
SKII, The Macallan, Standard Chartered and Disney Adventure Cruise
2012—Resigned in November 2020
Senior Art Director/Brand Guardian: Design & Branding Team @ TBWA\Singapore
Singapore Airlines: Responsible for all branding, conceptual designs, brand stock library shoots (41-day shoot on the plane), regional retail templates, as well as digital and BTL work
Formula 1 Grand Prix | Singapore Airlines: Yearly key visuals, design for events,
OOH and digital touchpoints
Standard Chartered Bank: Brand guides for global and local market
Scoot: Brand guides, illustrations, retail template and promotional travel collaterals
JobsDB: Responsible for the regional rebranding launch, all brand guides, design,
illustrations and BTL work
Others: Michelin–BTL work, Energizer–Regionanl brand guide, Great Eastern Insurance–BTL work
2008—2011: Freelance Senior Art Director
DDB (Singapore): StarHub, McDonald’s, DBS Rebranding, Courts & Robinson’s
TBWA: Brand guides for Standard Chartered Bank New Campaign, Salem packaging design
Bates 141: Enfatico: Pitches and Dell rebranding
Lowe Shanghai: OMO (Unilever), Disney Education pitch
JWT: Sunsilk (Unilever)
2004—2007: Senior Art Director/M1 Brand Guardian @ Tequila\TBWA
M1: Responsible for all brand guides, brand stock library shoots, retail promos, ATL and BTL work
Bata: Responsible for 2006 Brand Campaign launch and total retail store revamp
2001—2003: Freelance Art Director
M&C Saatchi for 6 months: M1, Metro, SRT | Leo Burnett for 8 months: McDonald’s and SingTel
JWT: Standard Chartered Bank | Tequila for 9 months: M1 and Manhattan Card launches
1997 November—2001 April: Art Director
Impiric (Singapore), formerly Wunderman Cato Johnson (WCJ)
Standard Chartered Bank, Citibank, SSBCiti (Asia), Tangs, Citibank, Nike (Asia), Ericsson,
Rothschild Five Arrows Investment Enterprise, Dupont Dow, Bosch, IBM and Air New Zealand
TV Commercials: 30sec Rothschild Five Arrows Investment Enterprise, 30sec M1 Citibank and Ericsson, 60sec demo video
1996: Freelance @ Batey Advertising (8 months) & Leo Burnett | 1993—1995: Junior Art Director @DNC Advertising | 1992—1993: Graphic Designer @DIN DESIGN