Big or small, I’ve conquered them all. My work scales from loyalty cards to 41-day photo library shoot onboard and the SG50 A380 plane livery designs.

KrisFlyer/PPS Club Welcome Kit

We refreshed the overall design of the kit, which includes the leather pouch, welcome note with the member card, details of referral privilege, vouchers, and personalised luggage tags. Tastefully incorporating SIA brand colours with a minimalist design language for consistency with other collaterals.

Rationale: Our design took inspiration from the most iconic graphic element of the KF logo, graphically extended to the card’s outline. A die-cut following the silhouette of the bird’s beak creates a distinct card shape. The contrasting contour gives it a timeless elegance.

Singapore Airlines Livery Design

SG50 A380s Livery Design

The first aircraft with our commemorative livery takes to the skies
As Singapore Airlines celebrated the nation’s Golden Jubilee, we helped design the livery of two Airbus A380s. Each aircraft featured a 10m by 47m Singapore flag-themed design on both fuselage sides. In addition, we placed the official SG50 logo on two inboard engines.

10,000th Airbus Aircraft Livery Logo Design

We also had the privilege to design and install Airbus' commemorative "10,000th Airbus aircraft" logo onto their 10,000th plane and the sixth A350 to join Singapore Airlines' fleet, which will include 67 of the new-age models.

The New A380 Experience

Brochure Design | Microsite Design | VR Landing Pages | eDM | Online Banners

The New Menu Cover Design/Concept

Objective
To bring the SIA menus across all classes, in line with the new brand direction and the new batik motifs.

Note: Concept stages and project cancelled due to Pandemic Covid-19.

Singapore Airlines kid’s meal paper bag design

Each of our bag features Bearie* in a specific destination or participating in a specific activity. We used bright colours bring out the vibrancy of the illustration. Our instructions for interaction are written in rhyme, which resonates well with young children of reading age. The handwritten style also suggests that Bearie* himself is sharing his adventures with the reader.

* While the idea of the SIA Bear plush had fizzled away in the last decade, we saw this as the perfect opportunity to revive a previously well-loved character – and give him, Bearie a modern twist.

Illustration by Aida, yellowmushmellow.com